Work / Vellum
Vellum
Reimagining an independent publisher
+47% online sales
Client
Vellum
Industry
Publishing
Services
Visual Identity, Website, Editorial Design
Year
2022
01 — The Challenge
Vellum published extraordinary books behind a forgettable brand and a clunky online store that buried its catalogue.
“We made objects people treasured, then sold them through a shop nobody enjoyed.”
02 — The Insight
We treated the brand like one of Vellum’s own books — typographic, tactile and full of craft — and rebuilt the store to feel like browsing a great bookshop.
03 — The Work
A literary identity led by a custom typeface, an editorial art direction, and a fast, elegant storefront designed around discovery and the joy of reading.
Fig. 01 — Vellum system
Fig. 02 — Vellum system
Fig. 03 — Vellum system
The Impact
Results that move the business.
Online sales year-on-year
Newsletter-driven revenue
Faster average page load
Returning customer rate
The relaunch turned Vellum’s website from a cost centre into its single most important sales channel.
They understood that a publisher’s brand has to love language. Every detail reads beautifully.
Cora Bennett — Publishing Director, Vellum
